As I referred to before, for example, this is the idea of supplying new stages to Super Mario users who want to play the game more but have completed the game and lost interest in the existing stages. This will not only give us new profits but will lengthen the life of a product, in that it will never be out of fashion and can keep attracting public attention as long as many people play it.
We should not aim to just increase the ARPU [Average Revenue Per User], but at the same time, to give our products a longer lifespan and a larger number of total sales. “Wii Fit Plus,” which we released as packaged software as the upgraded version of “Wii Fit,” could be another example. Under the current network environment, we might be able to provide such upgrades to consumers through the network as opposed to just providing the content in a disc form.
3D Land… more levels…. Sign me up!!